With a Fender™ Premium Audio System, the 2012 VW Beetle sounds like a performance car even with the engine off.

As if an international icon with a turbo engine and performance-inspired design isn’t enough to blow the doors off your neighbor’s car, we added a Fender™ Premium Audio System that literally will. Fender, the go-to name in music audio, exclusively partnered with Volkswagen to redefine what car audio sounds like.

The nine-speaker system was a product of over three years of R&D in a state-of-the-art development facility. We are talking an undercover agent level of awesomeness here. Fender also worked with VW to customize the speaker layout within the Beetle, and every new VW model, to optimize the sound for each unique space. For a deeper dive into the nuts and bolts of the system checkout this video from the Chicago Auto Show where we highlight it in the newly-revealed 2012 Jetta GLI.

The mission of the Fender and VW partnership was to create speakers that could capture the raw emotion of a live concert, giving your ride in the 2012 VW Beetle a visceral soundtrack that you feel as much as you hear. And if you ask anyone who has heard these puppies bark, they’ll tell you “mission accomplished.”

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The VW Beetle: Peace, love and smoking tires.

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